#SupportSAKE Hosts Seafood Pairing Instagram Campaign

Empowering North American Sake Enthusiasts: #SupportSAKE Hosts Seafood Pairing Instagram Campaign

Grand Prize Winners Receive Round-Trip Tickets to Japan at #SupportSAKE's Special Event

LOS ANGELES – Japan External Trade Organization (JETRO) and #SupportSAKE, JETRO operated community initiative for North American enthusiasts of Japanese sake, are set to host a Seafood Pairing Instagram Campaign from February 10th to March 10th.

The campaign invites participants to post photos, reels, and stories related to sake and seafood pairings on Instagram. Thirty participants will be selected to attend a special event and award ceremony scheduled for March 18th at JAPAN HOUSE Los Angeles in Hollywood. Winners of the Grand Prize will receive round-trip airfare to Japan, while top-ranking participants will be awarded prizes such as tickets of Sake train in Japan, coupons for brewery tours, restaurants, and Japanese sake e-commerce. Moreover, the event will include a support initiative for sake breweries affected by the Noto Peninsula earthquake.

In conjunction with the campaign, from February 10th to February 23rd, a "Sake × Japanese Seafood Pairing Kit" will be offered in collaboration with a Japanese sake e-commerce service. Additionally, from February 23rd to March 9th, special limited-time sales of "Sake × Japanese Seafood Pairing Menus" will be organized at over 60 restaurants nationwide. Furthermore, various events featuring sake and seafood pairings will be held in Los Angeles, San Diego, Phoenix, and Honolulu during this time.

Special Event & Award Ceremony

Date: March 18th (Monday)

Location: JAPAN HOUSE Los Angeles (6801 Hollywood Blvd, Los Angeles, CA 90028) Agenda: Award presentation for Grand Prize and top-ranking winners of the Seafood Pairing Instagram Campaign, Special pairing experiences featuring food menus using Japanese seafood and sake, Support initiatives for sake breweries affected by the Noto Peninsula earthquake

Participants: Winners of the Seafood Pairing Instagram Campaign, stakeholders in the Japanese sake industry (breweries, importers, distributors, restaurants, retailers, etc.), influencers

*Attendance is by invitation only

*For media inquiries on the day of the event, please contact Exa Innovation Studio.

E-commerce Campaign

Tippsysake.com, a specialized e-commerce platform dedicated to Japanese sake sales across 42 states in the USA, is offering a complimentary Japanese seafood set to the first 100 customers who purchase eligible sake during the specified period. For further details, please visit the company's website at https://www.tippsysake.com/.

Campaign Duration: February 10th to February 23rd

Restaurant Campaign

Over 60 restaurants nationwide will be featuring pairing menus of Japanese sake and Japanese seafood. Please visit https://supportsake.net/ for details on participating rentaurants and their pairing menus.

Campaign Duration: February 23rd to March 9^th (Some restaurants may have different durations for their special offerings.)

For updates on various event information, please follow the official #SupportSAKE Instagram account (@supportsake).

About #SupportSAKE

#SupportSAKE is an initiative launched in October 2023, aimed at preserving the diversity in Japanese sake, enriched by centuries of history and regional specificity, for future generations. The initiative encourages everyone involved in sake production, distribution, consumption, and support to come together and enjoy their favorite sake from their favorite breweries while supporting them. The community operates through both online activities on Instagram and offline events. To date, it has organized seven events, facilitating exchanges with over 1,000 Japanese sake enthusiasts in North America. Additionally, it has engaged 75 companies and organizations in North America and Japan (as of February 9, 2024), who participate as professional supporters, contributing to the dissemination of information about Japanese sake and participating in various events.

About JETRO

JETRO (Japan External Trade Organization) is a Japanese government institution aiming to contribute to the further development of Japan's economy and society through trade promotion, investment facilitation, and research on developing countries. With over 70 overseas offices and approximately 50 domestic branches, JETRO efficiently supports initiatives related to investment promotion, export of agricultural, forestry, and fishery products, and overseas expansion of small and medium-sized enterprises.

Contact: Kumi Nojiri

Phone: 213-223-9304

        Email: lag-staff08@jetro.go.jp